Research

Recent Publications

Wang, X. (2024). Too much incentive to innovate? CEO stock option exercise and myopic R&D management. Journal of Product Innovation Management. In press.

Nelson, C. A., Wang, X., & Cui, A. P. (2024). More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude. Industrial Marketing Management, 117, 188-201.

Wang, X., Wei, R., Liu, Y., Xia, H., & Zhao, Y. (2023). The effects of relational knowledge emphasis on new product development strategy. Industrial Marketing Management, 109, 257-270.

Wu, W., Wang, H., & Wang, X. (2022). Entrepreneur narcissism and new venture performance: A learning perspective. Journal of Business Research , 149, 901-915.

Yu, X., & Wang, X. (2021). The effects of entrepreneurial bricolage and alternative resources on new venture capabilities: evidence from China. Journal of Business Research, 137, 527-537.

Wei, R., Wang, X., & Chang, Y. (2021). The effects of platform governance mechanisms on customer participation in supplier new product development. Journal of Business Research, 137, 475-487.

Xinchun Wang and Tianyang Lou (2020), " The Effect of Performance Feedback on Firms’ Unplanned Marketing Investments," Journal of Business Research, 118, 441-451.

Xinchun Wang, Yanhui Zhao, and Limin Hou (2020), " How does Green Innovation Affect Supplier-Customer Relationships? A Study on Customer and Relationship Contingencies," Industrial Marketing Management, 90 , 170-180.

Xinchun Wang, Mayukh Dass, Dennis B. Arnett, and Xiaoyu Yu (2020), “ Understanding Firms’ Relative Strategic Emphases: An Entrepreneurial Orientation Explanation,” Industrial Marketing Management, 84, 151-164.

Chubing Zhang, Xinchun Wang, Annie Cui, and Shenghao Han (2020), " Linking big data analytical intelligence to customer relationship management performance,"  Industrial Marketing Management, 91, 483-494.

Yu Chang, Xinchun Wang, and Annie P. Cui (2019), “ Soloing the Innovation Problem in State-owned Firms: The Role of Entrepreneurial Orientation and High-Commitment HR Practices,” Industrial Marketing Management, 83, 239-250.

Yu Chang, Xinchun Wang, and Dennis B. Arnett (2018), “ Enhancing Firm Performance: The Role of Brand Orientation in Business-to-Business Marketing ,”  Industrial Marketing Management,  72, 17-25.

Tao Zhang and Xinchun Wang (2018), “ The Impact of Fairness Concern on the Three-party Supply Chain Coordination,” Industrial Marketing Management, 73, 99-115.

Xinchun Wang and Mayukh Dass (2017), “ Building Innovation Capability: The Role of Top Management Innovativeness and Firm Resources,”  Journal of Business Research, 76, 127-135.